Ryan McBurney on a Papago Park butte at sunset, hand resting on his knee, the Phoenix skyline and horizon glowing behind him

I put AI to work for Arizona businesses and keep your brand human.

I use the exact playbook I'm selling you.

Phoenix-based. Arizona native.

I proved this on my own business first.

17 → 1,647 From 17 clicks in a month at the low point, to a peak of 1,647. Google Search Console, liquidbreathwork.com. Low: Feb 2026. Peak: Jun 2026.
114 114 ChatGPT referral sessions: the #4 traffic source, ahead of DuckDuckGo, Yahoo, and Facebook. Google Analytics (GA4), Aug 2025 to Jul 2026.
684 684 times in 82 days, an AI answer cited the site. Microsoft Clarity, Mar 1 to May 21 2026.

The Real Problem

You're good at what you do.

Chances are your customers already agree.

But if someone searches for what you do, or asks ChatGPT who to call, does your name come up?

Most local businesses are invisible exactly when it matters. Not because the work is bad. Because nobody ever built the visibility.

Here's the harder truth: breaking into an established Google market is brutal. Your competitors have been ranking for years. Playing catch-up on search alone can feel impossible, because most of the time, it is.

But a new kind of search just opened up, and most businesses haven't caught on to it yet. Some aren't even trying.

Analysts predict traditional search volume will drop 25% by 2026 as more people ask AI chatbots instead of Google.Gartner, 2024 prediction.

That's the window. Get ahead of it now, or you're playing catch-up again in a few years, on a new front.

Why marketing fails for local businesses

Most marketing for local businesses fails for the same reason.

It's built by people who've never run one.

An agency sells you a package and hands you off to an account manager. An SEO reseller ranks generic keywords that don't bring in customers. An AI tool spits out content that reads like it came from nowhere and represents no one.

None of that is built around your business, the way you actually operate, or the way people actually search now, on Google and increasingly by asking ChatGPT and Gemini directly.

And that channel is worth chasing. Visitors who arrive through AI search convert 4.4x higher than regular organic visitors, because the AI already did the comparison shopping for them before they ever clicked.Semrush, 2025.

Almost nobody building local marketing right now is set up for that.

Start here, free

Free Website + AI Audit

Find out if ChatGPT and Google's AI recommend your business or a competitor, plus a real look at your actual website. Free, no obligation.

Proof

I don't ask you to take my word for it.

Here's what happened when I put this to work on my own business: the old site, versus the one I built to replace it.

Real Google Search Console Performance report for liquidbreathwork.com, monthly clicks from Aug 2025 to Jun 2026, climbing from 17 clicks at the low point to a peak of 1,647
Google Search Console, liquidbreathwork.com. Monthly clicks, Aug 2025 to Jun 2026.

Liquid Breathwork

(my own business, old site vs. new site)

See the case study →

Real screenshots. Real before and after. No invented numbers.

See whether ChatGPT recommends you: run a free AI Visibility Check.

How I Work

Everything here is custom to your business and the landscape of your industry. In general, a strategy looks something like this:

1

Your website, however it stands.

If you already have a site you love, I work with what you've got. If you don't, I build you one, and you own it outright. For as long as you're working with me, updates to it are included at no extra cost. Website and marketing go hand in hand, so they're bundled together, not billed separately.

2

I look at what you actually have.

I check how you show up right now, on Google, on AI search engines, and on your own website, and find out exactly where you're invisible.

3

I tell you what's actually worth doing.

Not a 40-item audit. The handful of things that move the needle, in order. In general, that means:

  • Dominating the high-intent, low-competition Google keywords nobody else is bothering with
  • Showing up in as many ChatGPT and Gemini queries as possible
  • Optimizing your Google Business Profile and growing your Google reviews
4

I build it myself, and keep it working.

I do the site, the SEO, the AI pieces, personally. Then I keep watching it, because visibility isn't a one-time project. I'm also constantly digging up the gritty, unglamorous strategies nobody else is doing yet, so you stay ahead of the curve instead of catching up to it.

Who I help

I work with local Arizona businesses, especially plumbers, painters, sign shops, and other service businesses that live or die on being found. If you run a real local business and you're tired of being invisible, that's who this is for.

Who this isn't for

I'm not a faceless agency. There's no account manager, no team of a dozen you'll never meet. Just me.

I'm not offshore SEO spam. I don't outsource your content to a content farm and call it a strategy.

I'm not an AI-slop vendor. I won't hand you a pile of AI-generated blog posts with your name on them and call it done.

I'm not for you if you want to pay an agency $3,500 a month to run the same playbook every other business in your industry runs. That playbook doesn't catch the businesses already ahead of you. It just keeps you even with everyone else paying for it too.

I'm not for you if you want to replace your team, or yourself, with a bot. That's not what this is.

If any of that describes what you've dealt with before, you're probably in the right place.

FAQ

Frequently asked questions

Is AI worth it for a small business like mine?

Yes, if it's aimed at something real. I used AI to grow my own business, Liquid Breathwork, from 17 clicks a month at its low point (Feb 2026) to a peak of 1,647 (Jun 2026), both Google Search Console. It only works when it's pointed at a real problem, not just turned loose to generate content.

Will AI replace the people who make my business good?

No. That's the opposite of how I use it. AI handles the repeatable, time-consuming parts. The parts of your business that make people trust you, your voice, your face, your judgment, stay human. I build it that way on purpose.

How do I show up when someone asks ChatGPT for a recommendation?

The same way you show up in Google: real, well-structured content and clear, consistent information about your business that AI systems can trust. I call this AI visibility, and it's one of my core services. Most local businesses haven't started on this yet, so there's real room to get ahead before it gets crowded.

Do you actually do the work, or hand it off?

I do it myself. No team, no offshore contractors, no junior handing you off after the sales call. I build the site, do the SEO, and set up the AI, personally.

How much does this cost?

Every business is different, so pricing is custom. I'll quote it on a free call.

Get Started

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