Case Study
Liquid Breathwork is my own business. Before I ever offered this approach to anyone else, I proved it here first.
At A Glance
I'm Ryan McBurney, and Liquid Breathwork is my own Breathwork training business, the one I proved this approach on before I ever offered it to anyone else. Its old site pulled as few as 17 clicks in a month at its low point (Google Search Console, Feb 2026). After I rebuilt it as liquidbreathwork.com and put AI to work on its content and its visibility to AI search engines, it hit a peak of 1,647 clicks in a month (Google Search Console, Jun 2026), earned 114 referral sessions from ChatGPT, its #4 traffic source (Google Analytics, GA4, Aug 2025 to Jul 2026), and was cited by AI answers 684 times in 82 days (Microsoft Clarity, Mar 1 to May 21 2026). I can point to over $8k in revenue generated specifically from recommendations that came from ChatGPT and Google Gemini. Real screenshots, real numbers, no invented data.
The Problem
I started Liquid Breathwork in 2018. Before I rebuilt the site, it ran under an earlier name, Unearth Your Soul, and before that, Master My Breath. Breathwork training is a hard niche to grow a business in. It doesn't pay especially well, and there's no shortcut into it.
The old site looked like what it was: a dated template, a generic hero, two course tiers, and a copyright that still read 2022.
Google Search Console, liquidbreathwork.com, Feb 2026.
Before & After
Real screenshots. Real before and after. No invented numbers.
The Strategy
Three things, done well, is what did this. Not forty.
I rebuilt the site's content around the exact things people search for around Breathwork training and certification, not generic wellness keywords a hundred other sites are already fighting over.
I structured that same content so ChatGPT and other AI engines could actually read it, trust it, and recommend it. Almost nobody in this niche had touched that at all.
I replaced the old template with a fast, mobile-first build, and I keep it current instead of freezing it the day it launched.
The Results
Google Search Console, liquidbreathwork.com.
In My Own Words
This last number doesn't come from a dashboard. There's no analytics export for it. It's mine to know, from the people who told me how they found me.
I can point to over $8k in revenue generated specifically from recommendations that came from ChatGPT and Google Gemini.
Ryan McBurney, owner, Liquid Breathwork
Still Going
I didn't do this once and walk away. As of July 20, 2026, this month had already logged 867 clicks, with 11 days still left to count.
Google Search Console, liquidbreathwork.com, Jul 1 to 20 2026 (partial month).
I keep watching what's working, keep publishing, keep an eye on how AI engines answer, and keep pushing it forward, the same way I'd do it for you.
Yes. Every number on this page comes from Google Search Console, Google Analytics, or Microsoft Clarity, the same dashboards I'd show you for your own business. Nothing here is invented or dressed up.
Because it's mine. It's a Breathwork training business, not a marketing client. I used it to prove this approach before I ever offered it to anyone else.
Every business and every market is different, so I won't promise a specific number. What I can promise is the same approach: real SEO, real AI visibility work, and real tracking, so you always know what's working.
See It Live
See the actual result for yourself: liquidbreathwork.com