Liquid Breathwork is my own business. I tested this approach here before offering it to anyone else.
At A Glance
I'm Ryan McBurney, and I took my own business, Liquid Breathwork, from as few as 17 clicks a month at its low point to a peak of 1,647.
Source: Google Search Console, Feb 2026 to Jun 2026.I rebuilt the site and made its content readable to AI search engines. Over the first 9 months of using these strategies, about $14,000 in Breathwork training sales came from people who found us through AI assistants like ChatGPT.
Source: Stripe payments, matched to how each buyer found us.I started Liquid Breathwork in 2018. Before the rebuild, the site ran as Unearth Your Soul, and before that, Master My Breath. Breathwork training is a hard niche to grow in, with no shortcut.
Google Search Console, liquidbreathwork.com, Feb 2026.
I rebuilt the content around what people search for in Breathwork training and certification, instead of generic wellness keywords everyone else fights over.
I structured that content so ChatGPT and other AI engines could read and cite it. Almost nobody in this niche had done that.
I replaced the old template with a fast, mobile-first build, and I keep updating it.
Where The Sales Came From
Over the first 9 months of using these strategies, about $14,000 in Breathwork training sales came from people who found us through AI assistants like ChatGPT.
Ryan McBurney, owner, Liquid Breathwork
Here is every channel I can tie to a sale, over the first 9 months.
| Source | Revenue | Sales | Months with a sale |
|---|---|---|---|
| Organic search | $19,500 | 22 | 8 of 9 |
| AI search | $14,000 | 10 | 6 of 9 |
| Google Ads | $6,200 | 5 | 3 of 4 (since its July 11, 2026 launch) |
Stripe payments net of refunds, as of October 2026. Each buyer is matched to how they found Liquid Breathwork. When a buyer said "internet search" and couldn't say whether it was Google or an AI assistant, I split that sale evenly between the two. Google Ads counts a sale only when the payment carries a tracked ad click. Payment plan installments add revenue but don't count as new sales.
As of July 20, 2026, the month had already logged 867 clicks, with 11 days left.
Google Search Console, liquidbreathwork.com, Jul 1 to 20 2026 (partial month).
I keep publishing and checking how AI engines answer, the same way I would for you.
Yes. The traffic numbers come from Google Search Console, the same dashboard I'd show you. The sales numbers come from Stripe, matched to how each buyer found Liquid Breathwork.
It's my own Breathwork training business, not a marketing client.
I won't promise a specific number, because every market is different. I can promise the same approach, with tracking so you always know what's working.
See it for yourself: liquidbreathwork.com