When a plumber asks me “how much does a plumber website cost?”, I give two first-year ranges: roughly $200 to $2,350 to build it yourself, or $2,000 to well past $10,000 to hire it out. Here is where the money goes, and what to own before you pay anyone.
A plumber website costs $0 to $450 upfront plus $15 to $150 a month if you build it yourself, or $2,000 to $10,000 and up with a professional designer. Wix puts the floor for a hired developer as low as $500.
A big driver is how many pages you need. A page for each service and each town you work in costs more to build, and it gives Google something specific to show your customers.
Price ranges from Housecall Pro and Wix, both checked October 4, 2026. Both sell website builders, so treat the low ends as optimistic. The page-count point comes from building sites for service businesses, including my own.| Route | Typical cost | What I'd expect for the money |
|---|---|---|
| Build it yourself on a builder | $0 to $450 upfront, $15 to $150 a month, plus $20 to $100 a year for maintenance (Housecall Pro) | Your own evenings. The template is cheap. The writing and photos are on you. |
| Professional designer, done for you | $2,000 to $10,000 and up, depending on features and complexity (Housecall Pro). Wix lists $500 to $10,000 and up (Wix) | Pages, copy, lead forms and setup handled for you. Ask who writes the service pages. |
| Hosting and upkeep after launch | $0 to $250 a month for hosting, and $50 to $200 a month for maintenance (Wix) | Sometimes bundled into the build, sometimes billed on its own. Get it in writing. |
First year, built yourself: about $200 to $2,350. That's the upfront cost, 12 months of the monthly fee and a year of maintenance, all at Housecall Pro's ranges.
First year, hired out: the build, plus $600 to $5,400 for a year of hosting and maintenance at Wix's monthly ranges.
For scale, Today's Homeowner (updated April 2025) puts the average cost of hiring a plumber at around $315 ($180 to $450). That's what the homeowner pays, not what you keep, but a $2,000 build still equals the ticket on about six or seven jobs.
The bands overlap because "a plumbing website" can mean five pages or fifty. Hourly rates, fully custom builds and domain costs apply to any business, and my guide to how much a small business website should cost breaks them down.
Housecall Pro's range for a done-for-you build is wide because two quotes rarely price the same job. Where a quote lands depends on:
Use page count as your yardstick. A starter site is often five pages: home, services, about, reviews and contact. Give each service and each town its own page and the same company can pass 20 pages. Two quotes for "a plumbing website" can describe those two very different jobs, so ask each one for its page list.
My contractor website design guide covers what each of those pages should say, from the license number to the photos.
If it were my plumbing company, I'd put the money into the service pages. Someone with a dead water heater searches "water heater repair Mesa", and a single "Services" page has nothing specific to show them.
Most of a build's cost is writing those pages, and they're also where I start when I work on marketing for plumbing companies.
For a trade example, the Radiant Construction site I built for a Phoenix contractor shows his ROC license number on the homepage. As of October 2026, its sitemap lists 25 pages, including a page for each service and 11 town pages.
Yes. Builders like Wix offer free plans, but they come with limited features, ads and a branded subdomain (Wix).
For a plumber, I'd use a free site only until you can pay for a real one. The address carries the builder's name, looks less established, and doesn't come with you if you switch builders.
If money is tight, set up your free Google Business Profile first. For a local trade, it is what shows in the map results.
Google also sells Local Services ads, the paid listings with the Google Verified badge, which it shows prominently when people search for the services you offer.
Either can be fair. On a builder, the monthly side runs $15 to $150 (Housecall Pro). What matters more is what the fee covers, and who owns the site when you stop paying.
Ask these before you sign:
The general red flags for any business are in my guide to small business website costs.
Here's how I do it. You get a hosted site that's yours once it's paid for, updates are included while you're a client, and the website and marketing are billed as one. See how I build websites for service businesses.
Once the site is live, the next cost is getting it found. Here's what SEO costs a plumbing company, and what the monthly fee should cover.
You should. Get the domain in your name, and ask in writing whether the site leaves with you. If the answer is vague, keep shopping.
It's better than nothing, but you don't control it, and it gives Google little to show for jobs like slab leak repair. Use it alongside a website.
Wix puts a site built with a professional at two to five months, counting the time it takes to find one. Content is the biggest delay. Wix also notes that having your content ready, your page list settled and one person signing off can cut a two-month build to two weeks. For a plumber, that means service details, truck and crew photos, and your Arizona ROC license number.
Yes, if you want calls from people who don't already know your name. A page for every service and area is the foundation, and ongoing SEO builds on it. Some customers now ask ChatGPT or Gemini who to call, which is part of the same work.
If a quote is already on your desk, bring it to a free call. I'll tell you whether the page list matches the price.
Or start with the free Website + AI Audit. I review your site, ask ChatGPT and Gemini what your customers would, and tell you plainly whether you need a rebuild or a few fixes.